Inbound B2B Marketing: Focus on Linkedin Sales Navigator


The Linkedin Sales Navigator premium account was launched a few weeks ago. The professional social network has developed this new tool to enable B2B companies to take advantage of features tailored to their business needs.
It must be said that soliciting techniques are experiencing a small revolution! A Linkedin survey showed that 90% of decision makers no longer drop their phones to respond to canvassing ... especially if they do not know the company.
Faced with this refusal of the traditional methods, the salesmen then competed of imagination to find new techniques of approaches. Social Selling, which is characterized by an active but useful approach, is now entering the digital sphere.
The success of this technique being at the rendezvous, Linkedin then developed tools that allow to find qualified prospects and to contact them smoothly. Linkedin Sales Navigator account is born!
It allows companies, social network users, to search for buyers, follow them and find the best approach to contact.
Constantly updated information
All useful information for sales people is available through the Sales Navigator premium account. The important contact data is updated in real time in the CRM software. In addition, it is possible to be notified of each change of position, the connection to a known contact or to a specific group.
You even have secondary but useful information, such as the birthday date or the interests of the prospect.
All this information helps to perfectly target prospects and send them personalized offers. Result: sales people really increase their transformation rate.
Make contact with ease
Thanks to the messaging associated with the Sales Navigator premium account, in Mail, it is possible to contact prospects, whether they are part of your network or not. Thirty messages can be sent per month via this communication channel.
With a personalized and interesting message, salespeople can expect a much higher response rate than if they had sent a classic email.
In addition, this premium account raises the limit on the history of members who have viewed your profile in the last 3 months. So you have the opportunity to contact people who know you, to further increase your response rate.For further detail please click here: Digital marketing training in Lahore
A customizable and accessible tool
The Sales Navigator premium account is accessible from any computer, tablet and smartphone. Thus it is possible to stay in constant contact with his news feed and qualified prospects. The tool is fully customization according to the objectives of the commercial. It stands out as a major asset for companies wishing to enter a Social Selling approach.
Digital marketing training in Lahore



Comments

Post a Comment

Popular posts from this blog

Inbound benefits: Use a less risky approach to the Outbound

Image
It is not possible to use the same way of communicating in all the countries where one wishes to deploy one's business. Push marketing can work very well for your brand in France, while it would have disastrous results in some countries. Take the case of Germany and some Scandinavian countries. Push marketing is less and less tolerated and important restrictions have been put in place. There are many companies where access to social media platforms is blocked, which have a negative impact on your sponsored posts on social networks and your Paid Search strategy in general. Only 39% of Germans aged over 35 with higher education use social networks. This is partly due to Germany's demographic problem: the marked aging of its population but also to the attention that this segment of the population gives to the population. Several studies show that content marketing works much more in Germany, provided that one uses a certain type of language (more formal compared to other...
Read more

Inbound benifits: Learn by doing tests

Image
Using inbound marketing is a great way to test different angles of attack in an international market to understand which works best and start generating leads. By producing content around the key themes of your business and distributing them on different communication channels, you will be able to test different approaches. These different approaches will allow you to measure the success of a topic or format and give you a clearer idea of ​​the market situation and how best to attack it. The optimization of an international digital marketing strategy does not only involve the production of content but also by various acquisition levers such as SEO, emailing, social networks, paid, referrals. When you do not have enough information about your target market, you can, for example, interview your customers in the target country. If, however, you do not yet have clients abroad, you can test the actions that work in France first. You can also run social surveys of local businesses ...
Read more