Inbound marketing strategy

The SEM (search engine marketing) strategy, SEO strategy, is the basis of logic Inbound Marketing. When you do a search on Google, do you see the 2nd page of results? No. In general, if you have not found what you are looking for before, you review your choice of keywords. This place that your website occupies within the search engines has a great influence on its traffic. If the site is efficient and it quickly converts visitors into customers, and in the era where digital is of paramount importance, this SEO can even depend on the health of your entire business. Search engine optimization and search engine advertising Small reminder, there are two schools, natural referencing and paid search; The SEO (search engine optimization) is the set of techniques to improve naturally the positions of the different pages of a website in the results of search engines for certain keywords. The SEA (search engine advertising), often practiced on Google Adwords, involves your ad text ...

It is not possible to use the same way of communicating in all the countries where one wishes to deploy one's business. Push marketing can work very well for your brand in France, while it would have disastrous results in some countries. Take the case of Germany and some Scandinavian countries. Push marketing is less and less tolerated and important restrictions have been put in place. There are many companies where access to social media platforms is blocked, which have a negative impact on your sponsored posts on social networks and your Paid Search strategy in general. Only 39% of Germans aged over 35 with higher education use social networks. This is partly due to Germany's demographic problem: the marked aging of its population but also to the attention that this segment of the population gives to the population. Several studies show that content marketing works much more in Germany, provided that one uses a certain type of language (more formal compared to other...

Many companies want to expand their business internationally and wonder. What is the best way to launch their services in another country? In order to succeed in its international launch and optimize its strategy, inbound marketing can be a valuable ally! In this article we explain the main advantages of an inbound marketing strategy for international companies. Low investment cost When a company wants to deploy internationally, it has two possibilities: Sell ​​its services and products online / remotely, without necessarily having a subsidiary in the target countries. To open physical offices and settle in the country in which it wishes to develop its activity. Not all companies can afford to open offices abroad because of the high cost of accommodation and recruitment. But that should not prevent the international development of a society. Inbound marketing is a less expensive alternative to opening physical offices and at the same time less risky. To concretely imp...

Using inbound marketing is a great way to test different angles of attack in an international market to understand which works best and start generating leads. By producing content around the key themes of your business and distributing them on different communication channels, you will be able to test different approaches. These different approaches will allow you to measure the success of a topic or format and give you a clearer idea of ​​the market situation and how best to attack it. The optimization of an international digital marketing strategy does not only involve the production of content but also by various acquisition levers such as SEO, emailing, social networks, paid, referrals. When you do not have enough information about your target market, you can, for example, interview your customers in the target country. If, however, you do not yet have clients abroad, you can test the actions that work in France first. You can also run social surveys of local businesses ...

The Linkedin Sales Navigator premium account was launched a few weeks ago. The professional social network has developed this new tool to enable B2B companies to take advantage of features tailored to their business needs. It must be said that soliciting techniques are experiencing a small revolution! A Linkedin survey showed that 90% of decision makers no longer drop their phones to respond to canvassing ... especially if they do not know the company. Faced with this refusal of the traditional methods, the salesmen then competed of imagination to find new techniques of approaches. Social Selling, which is characterized by an active but useful approach, is now entering the digital sphere. The success of this technique being at the rendezvous, Linkedin then developed tools that allow to find qualified prospects and to contact them smoothly. Linkedin Sales Navigator account is born! It allows companies, social network users, to search for buyers, follow them and find the best...