Inbound marketing strategy SEO & SEA approach


The SEM (search engine marketing) strategy, SEO strategy, is the basis of logic Inbound Marketing. When you do a search on Google, do you see the 2nd page of results? No. In general, if you have not found what you are looking for before, you review your choice of keywords.
This place that your website occupies within the search engines has a great influence on its traffic. If the site is efficient and it quickly converts visitors into customers, and in the era where digital is of paramount importance, this SEO can even depend on the health of your entire business.
Search engine optimization and search engine advertising
Small reminder, there are two schools, natural referencing and paid search;
The SEO (search engine optimization) is the set of techniques to improve naturally the positions of the different pages of a website in the results of search engines for certain keywords.
The SEA (search engine advertising), often practiced on Google Adwords, involves your ad text with a link to your page or site in the results of search engines. Thus, your site will be artificially ranked and you will be charged a certain amount with each click of a user, amount more or less depending on the auction that has been placed on the corresponding keyword. The more competitive a keyword is, the more expensive it is. On Google, the "ads" notification specifies that your link has been sponsored.
Use both SEO and SEA in your SEO strategy
At Markentive, we favor the SEO approach. This does not mean that we ban the SEA, on the contrary. Both techniques have advantages and disadvantages, and it would be foolish to oppose them. Here's why.
The SEA is relevant because it allows you to rank well without wasting time writing content regularly and in large quantities. Yes but here it can be very expensive and its artificial attribute has a simple consequence: you will disappear from the search engines the day you stop paying. In addition, if you want to appear among the first three results, auctions are often very high.
Rather than using it alone, it is smart to use this SEA to give your SEO a boost by seeing it as the basis of your SEO strategy. It involves the creation of regular content and in significant quantity (ex: blog articles). The presence of internal links and backlinks  is important, the pages of your site must be optimized, with the maximum of keywords , call-to-action, relevant subtitles ... This creation of regular content requires a lot of work and time. But in addition to its free, it is very effective in the long term.
Google's search algorithm filters the results and condemns mediocre content to give Internet users the best possible results. The Black Hat practices (tips for improving the SEO at the expense of quality content) are thus avoided. If you want digital marketing for your company please visit here: Top Digital Media Company in Lahore
Top Digital Media Company in Lahore


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